Drive Behavior
Leading healthcare companies today are more focused than ever on helping patients and members maximize health outcomes and spend healthcare dollars more efficiently. Helping your customers achieve therapy compliance, maintain or implement lifestyle modifications, and improve their self-care for chronic diseases will not only increase their satisfaction with your services but will also help you achieve your business goals. Silverlink is helping its customers drive wellness and compliance behaviors for a fraction of the cost of traditional methods.
Success Story: Brand to Generic
Problem:
- Given a formulary change making lower-cost generic drugs the preferred therapy, the customer needed an efficient way to migrate affected members to generic drug versions.
Call Program Process:
- Silverlink calls educating individuals with regard to generic substitutions were delivered to impacted members over a 90-day period.
- Willing members were transferred to a CSR to complete the conversion.
Results:
- 26% of the total population were interested in converting to a generic equivalent and were transferred to the call center to complete the conversion during the Silverlink call.
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