H1N1 & Seasonal Flu Outreach

Featured Case Study

Flu Vaccine Outreach – Reducing Health Risks and Containing Healthcare Costs. Discover how one customer reached 86% of their members and with a Second follow- up call, 60% members self reported getting the flu vaccine.

Additional Resources

	Swine Flu Could Infect Half of U.S. - Washington Post
	Agency Urges Caution on Estimates of Swine Flu - New York Times

This year health plans and disease management (DM) organizations face an increasingly urgent dilemma: how to efficiently and cost effectively communicate with members about the risk of both the seasonal and H1N1 flu and the steps they can take to reduce that risk. The emerging pandemic concern about the potential course of the H1N1 virus increases uncertainty about what the approaching flu season might bring, making it all the more critical that healthcare enterprises take a proactive approach to their communications planning. And while flu vaccines are the best tool there is to prevent influenza, the seasonal flu vaccine does not protect against the H1N1 strain, adding to the complexity of orchestrating targeted communications that are well timed, given vaccine availability. Healthcare enterprises will need to alert at risk populations to the importance of getting not one flu vaccine but possibly two or three distinct doses over multiple doctor visits. Because of the evolving details from the Centers for Disease Control (CDC) about vaccine priorities and availability through state and local resources, health plans will require more flexibility than ever to get the word out quickly — and keep people updated as information changes.

Silverlink has developed many styles of highly responsive flu vaccine outreach programs that are proven to significantly increase member reach and drive preventive action. By tailoring a flexible communications solution to unique member or patient needs, Silverlink enables healthcare enterprises to:

• Quickly and easily design interactive solutions to modify outbound and inbound content as information changes and needs evolve.
• Proactively impact outcomes by educating members about vaccines and keeping them updated as new information becomes available.