Medicare

Medicare Part D has drastically changed the landscape of the healthcare industry. Part D has introduced new business and communications challenges to healthcare enterprises that are competing in a marketplace many could not have imagined just a few years ago. To address these challenges, Silverlink, the leader in automated communication and Gorman Health Group (GHG), the leading consulting firm in Medicare Managed Care, have partnered together in order to deliver strategic and tactical communications solutions for MA-PD and PDP Part D plans.

Many of the communication challenges associated with the Part D program are no se­cret; seniors are confused, plans have wrong information, processes are misunderstood, and the number of plans servicing this population is causing executives to re-think their member engagement models. Current communication modalities are either very costly using inbound call center resources or ineffective with traditional mail programs.

Proactive communication with members has never been more important. Developing communications that inspire loyalty, deliver superior service, and most importantly improve quality, will allow you to retain current, and attract new beneficiaries.  As Medicare evolves, it will become critical that plans differentiate themselves not only through plan design but through superior customer service as well. Aggressive member retention programs and VIP service models will become a priority.

Silverlink has set new benchmarks for maximum response. Our unmatched expertise in delivering successful com­munication programs for the leading Medicare Part D plans has helped leading organizations:

• Increase enrollment for Medicare and Part D plans
• Retain beneficiaries
• Decrease inbound call center volumes
• Deliver superior service
• Increase beneficiaries’ satisfaction
• Reduce communication costs
• Address problems proactively
• Comply with required beneficiary communication