Silverlink Communications News & Events

Press Release

Media Contact: Susan Frankle

Director of Corporate Communications

sfrankle@silverlink.com

Tel: 781.425.5719

Silverlink Communications Launches First Personalized Voice Communication System to Manage Healthcare Member Behaviour in Real Time

September 20, 2004

Scalable System Delivers Higher Response Rates than Postal Mail, Email or Internet at a Fraction of the Cost of Call Centers

Disease Management Congress - Boston, MA - Silverlink Communications, the leader in personalized voice solutions for client communication, today announced the availability of SAVS™ (Silverlink Automated Voice Services), which for the first time enables healthcare enterprises to easily create and manage personalized voice interactions with thousands of customers at a time. Easy to implement and use, SAVS dramatically improves customer care while significantly reducing costs compared to call centers and other communications. Silverlink is demonstrating SAVS at the Disease Management Congress taking place September 20-22 at The Hynes Center in booth # 222.

Designed for healthcare enterprises charged with managing member populations, SAVS is ideal for disease management applications such as compliance monitoring, recruitment support and increasing clinical staff efficiency. SAVS uses an application service provider (ASP) model to offer a suite of call program templates that customers set up and run directly from their desktop. Instead of relying on costly and lengthy software design and testing cycles, Silverlink customers use its patent-pending technology to create, modify and execute feature-rich automated call programs - without taxing their IT organizations.

With its unique Management Dashboard feature, SAVS offers immediate call program data collection and the ability to modify the call program based on initial results to improve customer response.

Tony Zappa, Executive Vice President of Operations for Silverlink customer Chronimed, a $560 million dollar specialty pharmacy company based in Minnetonka, MN, said, "In our trial refill-reminder program, our costs with the Silverlink system were 20 percent of the cost of the live agent refill programs Chronimed had previously deployed. After a successful trial, Chronimed is now placing over 15,000 patient calls per month using Silverlink's system, without the involvement of any IT resources or additional staff. We're consistently impressed by how quickly and easily we're able to change existing call programs and create new ones."

Stan Nowak, CEO of Silverlink Communications, said, "The biggest controllable variable in healthcare costs is member behavior. Our customers, who collectively manage over 90 million lives, are validating the power of Silverlink to help them reach out to customers in ways that improve response rates, revenues, cost structures and customer satisfaction, with measurable ROI."

About Silverlink

There’s a Science to Communications

People are different. Communicating with them should be too. Silverlink, the leader in healthcare communications, systematically understands individuals and their preferences – driving behaviors in scale – and making the fine art of healthcare communications a science. Our innovative approach, Adaptive HealthComm ScienceTM, combines advanced technology with decision science methodologies to deliver personalized, one-to-one communications across populations. Touch by touch, our iterative approach continuously learns, adapts and improves to achieve results never before thought possible – impacting healthcare consumers one to one million at a time. Nine of the top 10 health plans have already discovered the powerful difference Silverlink can make. Silverlink is located in Burlington, Massachusetts. For more information, visit http://www.silverlink.com, email info@silverlink.com, or phone 1.781.425.5700.