Press Release
Media Contact: Susan Frankle
Vice President, Corporate Marketing
Silverlink Communications
Tel: 781.425.5719
sfrankle@silverlink.com
FRED KARUTZ JOINS SILVERLINK AS GENERAL MANAGER, HEALTH PLAN SOLUTIONS
July 22, 2009
Senior Healthcare Executive, Karutz to Expand Company’s Consumer Engagement Solutions – Helping Health Plans Transform Consumer Health Behaviors
Burlington, MA - Silverlink Communications® Inc., the leader in healthcare consumer communications, today announced that Fred Karutz, former Corporate Vice President of Consumer Markets at Health Care Service Corporation (HCSC), joins Silverlink as General Manager, Health Plan Solutions. In this role, Fred will focus on developing solutions to help health plans more effectively connect with and engage their members to make better health decisions.
With more than 20 years in the healthcare industry, Fred brings deep expertise in the managed care, provider and supplier segments of healthcare. During Fred's tenure at HCSC, the fourth largest health plan in the country, he was responsible for all aspects of the consumer market business including strategy, planning, product development, sales and marketing, customer loyalty and operations as well as membership and financial performance for nearly one million members. His expertise also includes patient-centered care in the provider sector, more than 10 years developing consumer driven health plans in group and individual segments as well as leading roles with health services companies.
"With his experience running individual markets at HCSC, Fred understands first-hand the impact that millions of individual health decisions have on the business of managed care, "said Stan Nowak, Silverlink's co-founder and CEO. "We are extremely excited to have Fred join our executive team. His understanding of how consumers interact with their plans and the strategies health plans need to execute to successfully impact behavior change is extremely relevant in the context of health care reform."
"Health plans have an imminent and sizable opportunity to participate in healthcare reform initiatives by motivating consumers to make healthy and cost-efficient decisions," said Fred Karutz. "Silverlink's mission of driving individual consumer behaviors, taken to scale, has the potential to save our country millions of lives and billions of dollars."
About Silverlink
At Silverlink, we get that health and healthcare costs – which are enormous, in both size and significance – are actually the sum of millions of individual decisions. When one person decides to smoke, another gets a cancer screening, a third abandons diabetes medication – these are the individual behaviors that taken together make up the state of our nation’s health and the costs associated with it. That is why, when Silverlink set out to transform healthcare, we went right to the individual. Our entire focus, our mission, and our method are about helping move individual people in small, healthier ways – the cumulative effect of which can save millions of lives and billions of dollars.
To learn more about what makes Silverlink the leader in consumer health engagement, please visit www.silverlink.com, email info@silverlink.com, or call 1.781.425.5700.
Silverlink is a registered trademark of Silverlink Communications Inc. All other brand and product names contained in this release may be trademarks or registered trademarks of their respective holders.
