Press Release

Senior Healthcare Executive, Karutz to Expand Company’s Consumer Engagement Solutions – Helping Health Plans Transform Consumer Health Behaviors

Burlington, MA - Silverlink Communications® Inc., the leader in healthcare consumer communications, today announced that Fred Karutz, former Corporate Vice President of Consumer Markets at Health Care Service Corporation (HCSC), joins Silverlink as General Manager, Health Plan Solutions.  In this role, Fred will focus on developing solutions to help health plans more effectively connect with and engage their members to make better health decisions.

With more than 20 years in the healthcare industry, Fred brings deep expertise in the managed care, provider and supplier segments of healthcare. During Fred's tenure at HCSC, the fourth largest health plan in the country, he was responsible for all aspects of the consumer market business including strategy, planning, product development, sales and marketing, customer loyalty and operations as well as membership and financial performance for nearly one million members.  His expertise also includes patient-centered care in the provider sector, more than 10 years developing consumer driven health plans in group and individual segments as well as leading roles with health services companies.

"With his experience running individual markets at HCSC, Fred understands first-hand the impact that millions of individual health decisions have on the business of managed care, "said Stan Nowak, Silverlink's co-founder and CEO. "We are extremely excited to have Fred join our executive team.  His understanding of how consumers interact with their plans and the strategies health plans need to execute to successfully impact behavior change is extremely relevant in the context of health care reform."

"Health plans have an imminent and sizable opportunity to participate in healthcare reform initiatives by motivating consumers to make healthy and cost-efficient decisions," said Fred Karutz. "Silverlink's mission of driving individual consumer behaviors, taken to scale, has the potential to save our country millions of lives and billions of dollars."