Press Release
Media Contact: Susan Frankle
Vice President, Corporate Marketing
Silverlink Communications
Tel: 781.425.5719
sfrankle@silverlink.com
DR. JAN BERGER JOINS SILVERLINK AS CHIEF MEDICAL OFFICER
June 23, 2009
National Healthcare Thought Leader, Dr. Berger to Lead Company’s Population Health Strategy of Consumer Engagement and Healthcare Behavior Change
Silverlink to Host Population Health Insight Series Featuring Dr. Berger; Topics Include Engagement, HEDIS Improvement, and Medication Adherence
Burlington, MA - Silverlink Communications® Inc., the leader in healthcare consumer communications, today announced that Dr. Jan Berger, former Senior Vice President and Chief Clinical Officer for CVS Caremark, joins Silverlink as Chief Medical Officer. In her role, Dr. Berger will focus on setting the company’s overall vision and strategy for population health and clinical communications programs within the managed care, population health, and pharmacy benefit management space.
Dr. Berger brings more than 25 years of business and clinical expertise in healthcare, including more than 15 years as a medical director at both a health plan and a major regional hospital. She is actively involved in quality initiatives, participating in numerous committees for National Committee for Quality Assurance (NCQA); medication safety, participating in steering committees at National Quality Forum (NQF); and population health management through her Executive Board position at DMAA. She also serves on several influential editorial and healthcare company boards, including Editor in Chief of American Journal of Pharmacy Benefit. Her expertise expands Silverlink’s focus in population health and clinical outreach – specifically related to engaging and connecting with healthcare consumers in a variety of lifestyle management, disease management and preventive health activities.
"Jan is clearly one of the leading innovators in healthcare, with tremendous clinical acumen and an ongoing track record of business execution in programs that drive down healthcare costs and improve health outcomes," said Stan Nowak, Silverlink’s co-founder and CEO. "We are extremely proud to have her join our executive team at a time when behavior change is critical to our national healthcare reform process."
"Silverlink is at the forefront of using communications and analytics as strategic assets to help consumers make more effective healthcare decisions," said Dr. Jan Berger. "With the consumer at the center of our healthcare cost equation, we have the opportunity to improve the health of our country and eliminate hundreds of billions of dollars that relate to preventable conditions. This is a complex but solvable problem and I’m passionate to be part of a team that is already making an impact."
About Silverlink’s Population Health Insight Series Silverlink is hosting a Population Health Insight series throughout June featuring:
- Dr. Jan Berger, Chief Medical Officer, Silverlink Communications
- Margot Walthall, Sr. Director, Population Health Solutions, Silverlink Communications
- George Van Antwerp, Vice President, Solutions Strategy Group, Silverlink Communications, and
- Liz Boehm, Principal Analyst, Forrester Research
The webinar series explores how healthcare organizations can leverage analytics to improve communications effectiveness and increase reach, motivate consumer action and maximize program results. Specifically, the three-part series will address how to successfully drive consumer participation and ongoing engagement in health and wellness programs; how to motivate consumers to get important preventive screenings; and how to create effective communications strategies that educate members on staying adherent with prescribed medications. For more information and to register, please visit: http://populationhealth.silverlink.com
- Increasing the Effectiveness of Population Health Programs Engagement
Available for replay by request - Drive Positive Health Behaviors and Improve HEDIS Results
Date & Time: June 23rd | 1:00 PM EST - Rethinking Medication Adherence
Date & Time: June 30th | 1:00 PM ET
About Silverlink
At Silverlink, we get that health and healthcare costs – which are enormous, in both size and significance – are actually the sum of millions of individual decisions. When one person decides to smoke, another gets a cancer screening, a third abandons diabetes medication – these are the individual behaviors that taken together make up the state of our nation’s health and the costs associated with it. That is why, when Silverlink set out to transform healthcare, we went right to the individual. Our entire focus, our mission, and our method are about helping move individual people in small, healthier ways – the cumulative effect of which can save millions of lives and billions of dollars.
To learn more about what makes Silverlink the leader in consumer health engagement, please visit www.silverlink.com, email info@silverlink.com, or call 1.781.425.5700.
Silverlink is a registered trademark of Silverlink Communications Inc. All other brand and product names contained in this release may be trademarks or registered trademarks of their respective holders.
