Press Release

Seminar Provides Detailed Information for Healthcare Enterprises to More Successfully Engage Healthcare Consumers and Effectively Drive Their Behaviors

Company’s Innovative Approach Includes Managed Processes, Multichannel Capabilities, and Adaptive Control Methods to Dramatically Improve Results in Healthcare Communications

Burlington, MA - Silverlink Communications® Inc., the leader in healthcare communications, recently concluded a nationwide executive seminar with attendance by hundreds of healthcare executives from many of the country's leading health plans, population health companies, pharmacy benefit managers, specialty pharmacies, and medical supply companies. The seminar, entitled Healthcare Communications: THINK DIFFERENT, presented actionable information for healthcare enterprises to enhance the effectiveness of their communications programs by successfully engaging healthcare consumers and driving behaviors.

The seminar also highlighted how to leverage decision science methodologies developed and employed by other leading consumer industries and illustrated how these disciplines can be applied to healthcare. Silverlink's approach, called Adaptive HealthComm ScienceTM, combines decision science with flexible technology to help solve the unique challenges of driving health behaviors and earning member affinity, loyal and trust.

"The key to effectively reaching millions of people is to understand the microsegments within a population, the small but powerful forces that drive behavior," said New York Times bestselling co-author, Kinney Zalesne. "The one-size-fits-all approach to messaging is dead, and it is those companies and brands that can convey relevant, targeted and personalized communications who will be able to truly engage the consumer and win."

"Individual behaviors drive over half of total healthcare costs in the U.S., creating an imperative for health plans to embrace new approaches to drive behaviors," said Stan Nowak, CEO and co-founder of Silverlink. "The best results in communications are achieved by applying microsegmentation and adaptive control techniques. While new to healthcare, these methods have been proven in other consumer industries and we see dramatically improved results each time we apply our Adaptive HealthComm Science approach to communications."

The seminar included presentations from Kinney Zalesne, co-author of the New York Times bestselling book Microtrends; Liz Boehm, Principle Analyst in healthcare research at Forrester Research; James Taylor, leading expert in Enterprise Decision Management and noted co-author of Smart (Enough) Systems; Fred Jubitz, senior marketer and former Vice President of the American Express Green and Gold Consumer Charge Card portfolios in the United States; and Stan Nowak, CEO and co-founder of Silverlink.

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