Silverlink Communications News & Events

Press Release

Media Contact: Susan Frankle

Director of Corporate Communications

sfrankle@silverlink.com

Tel: 781.425.5719

Healthx and Silverlink Collaborate To Automate Healthcare Consumer Outreach

March 22, 2006

Healthx Adds Automated Calls to its Suite of E-Health Solutions to Help Healthcare Companies Improve Service, Reduce Costs, Streamline Processes, and Increase Profitability

Indianapolis, Ind. and Burlington, Mass - Healthx and Silverlink today announced that they will begin working together to deliver Silverlink’s unique automated consumer outreach services to Healthx’s customer base.

Silverlink is healthcare’s leading provider of automated voice services for consumer outreach. The company’s technology provides a way for healthcare companies to make interactive secure phone calls to thousands of consumers in a matter of minutes. A non-technical business user can design and deploy a call program in a matter of hours, with little training and no hardware or software to install or manage. Each call is custom designed by the sender, personalized for the recipient, and supported by Silverlink’s Enterprise Service Managers. Calls are HIPAA compliant and the results are available in real time. Silverlink’s customer base consists primarily of health plans (including six of the top ten), Pharmacy Benefit Management companies (PBMs) and other Pharmacy Services enterprises.

Healthx has unmatched success providing portal and connectivity solutions to healthcare constituents including TPAs, providers, and health plans. Together, Silverlink and Healthx are able to deliver world-class consumer outreach services to a broad spectrum of healthcare enterprises.

Stan Nowak, CEO and president of Silverlink, explains the importance of the companies’ work together. TPAs, like all healthcare companies, are experiencing a fundamental shift in the way they manage consumer relationships. As consumerism takes hold in the marketplace, people are not only gaining more choice in managing their own healthcare, but also more responsibility and risk. In response, the smartest companies are focusing efforts on delivering information to these newly promoted consumers proactively, in digestible increments, and in an appealing format. Healthx is leading the charge in e-health solutions as they continue to reduce the cost and time required to provide healthcare consumers with on-demand access to information. Silverlink is delighted that Healthx is introducing our automated outreach services to their suite of offerings and we’re certain that their customers will achieve the same levels of success using automated calls as ours have.”

Greg Bell, CEO and president of Healthx, agreed that working with Silverlink provides great value for healthcare enterprises. Healthx’s size allows us to negotiate and drive down the costs of integrated third party services we connect to on behalf of our clients. Today, our customers are using our self-service Wweb sites to communicate with employers and members. These portals enable improved service, reduced costs, streamlined processes, and increased profitability. Healthx believes Silverlink’s automated outreach services will help our customers gain additional competitive advantages in the market as they become able to proactively reach out to employers and members in a personalized way.

About Silverlink

There’s a Science to Communications

People are different. Communicating with them should be too. Silverlink, the leader in healthcare communications, systematically understands individuals and their preferences – driving behaviors in scale – and making the fine art of healthcare communications a science. Our innovative approach, Adaptive HealthComm ScienceTM, combines advanced technology with decision science methodologies to deliver personalized, one-to-one communications across populations. Touch by touch, our iterative approach continuously learns, adapts and improves to achieve results never before thought possible – impacting healthcare consumers one to one million at a time. Nine of the top 10 health plans have already discovered the powerful difference Silverlink can make. Silverlink is located in Burlington, Massachusetts. For more information, visit http://www.silverlink.com, email info@silverlink.com, or phone 1.781.425.5700.