Silverlink Webinars
Customer Satisfaction: Measuring Health Services Satisfaction in the Age of Consumerism
When: May 27th and June 26th, 1:00PM EST
Speakers:
Margot Walthall, MHA, Silverlink Communications
Jack Newsom, ScD, Silverlink Communications
For healthcare enterprises, consumerism means getting better connected to the member’s voice. Surveys offer a means of opening a dialogue with members and collecting information about their experiences. Health plans, PBMs and population health companies must continuously strive to understand perceptions of their health products, the service experience, medical management programs and more, to stay competitive.
Whether you are looking to better understand where you stand with your members on satisfaction with coverage, customer service contacts and providers, barriers to care or receptivity to new services—there are very few approaches as cost-effective, timely, and telling as automated telephonic surveys. Multimodal surveys that incorporate the phone with another mode can also extend your research impact. Incentives can also be used to improve responsiveness and effectiveness with the right research design.
Learn how focused, topical survey design and execution can help you get beyond the high-level impressions of your strengths and opportunity areas to real information that can drive action.
