Silverlink Webinars
Medicare & Part D
Building and Executing Successful Medicare Marketing Strategies for 2010
In the Medicare Advantage world, it's a time of intense economic, legislative, and regulatory change. Guidance provided in the 2010 Call Letter, Payment Letter, the ongoing implementation of MIPPA legislation as well as discussions of reform will significantly impact the way plans operate.
Join Silverlink for a complimentary webinar focused on building and executing a successful Medicare Advantage marketing strategy for 2010.
Key topics covered:
- Implications of 2010 reimbursement on plan design and how it will affect your marketing communications programs
- Building impactful communications strategies around plan consolidation, transition and churn
- Member retention solutions to build loyalty before the selling season
- Keys to working within the changing CMS compliance landscape
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Strategies for Complying with Complex Medicare COB Requirements
Please join Silverlink on January 20th or January 22nd for a complimentary webinar where we will discuss strategies and best practices for staying compliant with the latest CMS requirements for Medicare COB.
In 2008 CMS launched updated and strict requirements that Medicare plans collect alternative coverage information under the Medicare as Secondary Payor (MSP) and Prescription Drug Information (PDI) banners. Included are Coordination of Benefits (COB) surveys for Medicare Advantage and Part D plans. COB surveys can be complex and lengthy for the member, operationally challenging and costly for plans due to specific CMS data formats, ever-evolving requirements, tight turnaround times and obtaining strong response rates and accurate data.
How does a plan get all of this done in such a short time-frame while maintaining member-level audit-able records? Furthermore, how do plans meet the extended regulations with the same or fewer resources given the current economy?
Learn how Silverlink is designing and managing cost effective, multi-channel and multi-outreach Medicare COB communication solutions for plans, ensuring the collection and reporting of accurate and timely information to CMS -- keeping plans compliant so they avoid costly penalties.
Key Topics Covered:
- 2009 CMS data collection (COB, MSP, PDI) requirements
- How to prepare for a CMS audit of your COB process
- What you need to do to meet the CMS requirements
- Customer case study
- How to design a Medicare COB communication program
Who Should Attend?
- Medicare Advantage & Medicare Part D Directors
- Medicare Compliance Directors
- Health Plan operations executives responsible for COB, MSP & PDI
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Medicare Communications: Best Practices for AEP/OEP and ANOC for Retaining and Expanding Membership
The recent MIPPA legislation will make the critical Medicare Annual Election Period (AEP) and Open Enrollment Period (OEP) more challenging than ever. Health plans need to communicate ANOCs, retain their existing members, and generate referrals and up-sell opportunities – all while trying to make sure that new enrollees stay on through the end of OEP.
With premiums and benefit designs already locked in and sales cold calling no longer allowed, it is essential that plans follow a very specific calendar of sales, marketing and communication activities that deliver proactive, targeted and highly personalized communications. By adhering to a calendar of best practices, plans will:
- Improve member satisfaction and loyalty
- Increase referrals
- Decrease rapid disenrollment
- Reduce inbound calls related to ANOC
Learn how Silverlink and leading health plans are taking an analytical approach to design proactive communications that improve loyalty and retention, while lowering operational costs and increasing efficiencies.
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Medicare Compliance: Strategies & Tactics for Complying with Medicare COB/Working Aged Survey Requirements
Presented by Bill Brodnitzki, Vice President, Silverlink
With Medicare requiring annual surveys of all members on alternative insurance coverage by September 1st, Medicare Advantage and PD plans need to develop their strategies now. These COB and Working Aged surveys can be complex and lengthy for the member and operationally challenging for plans due to specific data formats CMS mandates.
Learn how Silverlink and industry leaders are handling these requirements through active data management and proactive comprehensive communications campaigns that deliver measurably better results.
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Proactive Communication Solutions for Reaching the Low Income Subsidy Beneficiary
Now, more than ever, it’s crucial to effectively communicate with your Medicare beneficiaries. Under the new CMS ruling, hundreds of thousands of dually eligible people who were originally “deemed” for the Low Income Subsidy (LIS) will lose their Part D LIS because they no longer will be full- or partial-benefit eligible. They will be required to reapply for the LIS program on their own to ensure their continued benefits.
Human Arc, in partnership with healthcare communications experts, Silverlink, cordially invites you to attend a complimentary Webinar to learn key, innovative strategies to impart this essential information to your plan members. You’ll come away from this one hour session with the tools to proactively and immediately identify those members affected by this change and ensure that they have access to uninterrupted subsidization of their Medicare Part D benefits. You’ll learn how to:
- Rapidly screen and aid beneficiaries in applying for the LIS immediately
- Help your members remain compliant with pharmacy regimens to reduce your plan’s risk of unexpected or unnecessary medical utilization spikes
- Review member’s current status and get them re-enrolled into Medicaid if they are still eligible
- Provide your beneficiaries with the quick and timely delivery of this vital information to ensure desired outcomes and behaviors- resulting in higher retention and satisfaction
- Increase Part D retention
To Request a copy of this informative webinar TODAY!
Medicare and Part D Open Enrollment: Reach and Retain Beneficiaries Through Innovative Communications
Medicare and Part D Open Enrollment is looming. October 1st sets in motion the crucial time period to launch communications that inspire loyalty to retain your existing beneficiaries, and educate potential members about your plan. Silverlink has worked with many of the top health plans in the U.S. to develop proactive automated voice solutions. In this Webinar, you'll learn innovative communication strategies and best practices to:
- Increase enrollment for your Medicare and Part D plans
- Retain existing members
- Decrease inbound call center volumes
- Deliver superior service Increase beneficiaries' satisfaction
- Reduce communications costs
- Address problems proactively
Silverlink communications solutions are a great way for your plan to reach out to members with quick-to-deploy, high-impact automated call programs from our Medicare and Part D Suite targeting your critical focus areas. Request a copy of this informative webinar TODAY!
