• Summary
• Agenda
• Speaker Bio's
• Who Should Attend
• Dates & Locations
• Registration Info

E. Kinney Zalesne

As the coauthor with Mark Penn of Microtrends: the small forces behind tomorrow’s big changes, Kinney Zalesne is an authority on the dozens of emerging communities whose tastes and lifestyles are shaping our future. She is currently a Senior Consultant at Penn, Schoen and Berland Associates and has served as a White House Fellow, Counsel to U.S. Attorney General Janet Reno, and Executive Vice President and President of two national social-change organizations.

Liz Boehm

Liz primarily contributes to Forrester’s offerings for the Customer Experience professional. Her research focuses on customer experience in regards to health plans, life sciences firms, and hospitals. She joined Forrester in 1997 and co-founded Forrester’s healthcare and life sciences research practice in 1999.

Liz leads Forrester’s healthcare and life sciences research community, and her own research focuses on several topics within the area of healthcare customer experience. She works with national and regional health plans to improve Web site usability, and decision support for members, employers, providers, and brokers. Her research and consulting helps plans drive administrative efficiency and loyalty, as well as helping to uncover emerging best practices around technology-mediated wellness and disease management.

Liz has been a featured and highly rated speaker at national healthcare events. She is frequently quoted in such leading publications as The New York Times and The Wall Street Journal.

James Taylor

James Taylor is a leading expert in the field of decision management and decision automation. He works with companies to position themselves in this exciting and emerging space and with organizations who want to improve the precision, consistency and agility of the operational decisions that drive their information systems.

Mr. Taylor approaches his task with thought-provoking perspectives for planning, developing and integrating the technologies of today and for the next 10 years. He recently published the definitive guide to decision management, Smart (Enough) Systems, with Neil Raden.

Fred Jubitz

Fred Jubitz is a senior marketer with over 18 years of experience with American Express in the Consumer Card and Establishment Services Divisions. Most recently he was Vice President of the American Express Green and Gold Consumer Charge Card portfolios in the United States. In this capacity he had P&L responsibility for the largest American Express product line and lead initiatives driving product pricing, distribution, customer management, value proposition enhancements, branding and communications.

Stan Nowak

As CEO and co-founder of Silverlink, Stan Nowak’s vision is to effectively leverage communications to measurably impact healthcare. Under Stan’s leadership, Silverlink has developed flexible communications technology and adaptive methodologies to deliver highly personalized and interactive communications – all with a singular focus – to drive healthcare consumer behaviors in scale. Silverlink now works with many of the leading healthcare enterprises in the U.S., to improve health outcomes and significantly drive down healthcare costs.

Stan’s background includes over 20 years of general and executive management in technology services. He is frequently quoted within both the healthcare industry and business press on topics such as health and wellness programs, consumerism in healthcare and the strategic use of communications in healthcare. He also serves on the editorial advisory board for Disease Management Advisor.