• Summary
• Agenda
• Speaker Bio's
• Who Should Attend
• Dates & Locations
• Registration Info

The explosion of choice in America means more kinds of tea, more kinds of marriages -- and the emergence of Microtrends. And in this new era, there is no such thing as one-size-fitsall. Want to reach millions of people? You need hundreds of messages.

Sharing insights from her New York Times bestseller, Kinney will talk about the significance of Microtrends, touching on dozens of emerging trends from DIY Doctors to Surgery Lovers to Protestant Hispanics.

• Hear examples of how microtargeting has helped both politicians and companies soar ahead of their competition
• Find out how capitalizing on microtrends can help healthcare organizations better engage members and improve communications

Getting consumers to take charge of their healthcare behaviors and choices is critical to controlling costs and improving outcomes. But anyone who has ever tried to improve their diet, quit smoking, or add an exercise regimen to their routine knows that changing behavior is easier said than done. This presentation will draw on Forrester’s extensive consumer data and industry research to answer the questions:

• Why is changing healthcare behavior so hard?
• What types of interventions are working today?
• What approaches and strategies will help healthcare companies get ahead of the behavior change curve?

Blanket mailings and generic messages don’t change behavior or connect with customers - personalization does. Even extreme personalization, targeting so precise it feels like it is aimed at a single consumer, is within reach. James will discuss the emerging discipline of decision management and show how its focus on decisions combined with analytic insight and adaptive control can deliver personalization that works.

• Consumers react to your decisions like they were personal, so make them personal
• Personalized messages connect better and change behavior
• Only the effective management of communication and other decisions can deliver true personalization
• A decision management approach integrates microtrends, consumer demands and regulatory compliance for maximum results

Learn how leading marketing organizations use customer segmentation and data analytics to drive behavior and improve member satisfaction. Fred will discuss how using these tactics can also increase long term loyalty.

• Hear consumer marketing best practices through case studies
• Discover how using data analytics and segmentation tactics improve retention and member satisfaction
• Hear insights from a recognized leader on what works and what doesn’t when trying to engage members.

Explore the latest challenges that healthcare enterprises face in effective member engagement. Stan will discuss how Silverlink’s Adaptive HealthComm Science is improving healthcare communications and delivering dramatically better results.

• Find out key areas in healthcare where communications can be leveraged effectively
• Hear case studies on how this approach has successfully been implemented
• Learn the unique Silverlink methodology, and why it’s changing the face of communications
• Discover why managing a communications process holistically is exponentially more effective than managing specific programs individually.