An Executive Education Seminar on how to drive behavior with healthcare consumers, this seminar highlights the power of consumer segmentation and marketing analytics to dramatically improve health outcomes and member loyalty.

Healthcare Communications: Think Different, presents actionable information designed to enable healthcare executives to leverage winning marketing analytics practices employed by other leading consumer companies. Attendees will learn to use proven tactics within the healthcare realm to drive behavior in scale and significantly increase member satisfaction.

  
     
  Objectives  
           
 
  • Understand the latest trends that affect your ability to reach members
  • Explore data analytics initiatives being implemented in consumer marketing that could greatly benefit healthcare communications
  • Share best practice case studies by leading consumer marketing organizations
  • Provide a forum for discussing emerging healthcare communication practices for member management
  • Learn what the analysts perceive as the next big idea in healthcare communication
  • Develop an understanding of how member segmentation and champion challenger methodologies work and how they will impact your business
  • Hear how your colleagues and competitors have begun to implement these practices and how they are gaining better results
    
           
  * This complimentary seminar is designed for healthcare executives.    
           
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