Archived Events

Leveraging Data Analytics to Drive Incremental Success for COB Programs

In these difficult economic times, organizations need to focus on fundamental cost-savings measures. One of the most significant drivers in overall cost savings is identifying the other liability for medical costs in a cost effective manner. Silverlink is instrumental in providing clients with unique communications solutions which serve to collect key data points from members that are crucial to COB activities. Learn how Silverlink can help you:

Proactively identify specific members more likely to have alternate coverage

Drive increased participation rates and data collection efforts

Optimize business processes and reduce turnaround times

Restructure a reactive process into a proactive one and improve member satisfaction

Pharmacy Programs that Align Members Payors, and PBMs

In today's economy, everyone is looking for ways to drive costs out of the healthcare system. And, if you can do that while saving members money, you have a great win-win.

One effective strategy that has been a front page topic on CNN and NPR for saving consumers money is Pill Splitting. Even with some of the drugs going generic, there are still many opportunities for plans. Silverlink has developed a turnkey pill splitting solution that most recently saved a large national managed care plan an average of $320 per successful conversion and saved members $160 per successful conversion (on an annualized basis).

Silverlink executed this program using multiple channels of communication — letters, automated calls, pharmacy call center, and faxes to doctors — and improved their historical results by over 60%. Learn about the insights and results from this program and how this framework can be leveraged for other programs such as retail-to-mail and therapeutic interchange.

Rethinking Medication Adherence

More than 50% of consumers become nonadherent around their maintenance medications within the first 12 months of therapy. And, today's economy is putting even more pressure on people to make economic tradeoffs that threaten their health. Several studies have shown that more people are skipping doses or not refilling medications. Non-adherence leads to $177B in direct and indirect costs to the healthcare system per year. Learn some of the common myths around and key strategies related to medication adherence.

Increasing the Effectiveness of Population Health Program Engagement

Getting consumers to take charge of their healthcare behaviors and choices is critical to controlling costs and improving outcomes. Successfully welcoming and engaging consumers in DM and health management programs can be the toughest road for health plans and population health organizations. Strategies that motivate participatory engagement are key — but it takes more than a friendly voice and the right script.

This webinar features Liz Boehm, Principal Analyst of Forrester Research, who discusses the challenges of moving health behaviors and effective strategies organizations can implement to get ahead of the behavior change curve.

Drive Positive Health Behaviors and Improve HEDIS Results

Whether your focus is on the HEDIS measures for women's health, the diabetes metrics or a broad range of effectiveness of care measures, Silverlink can design communications strategies that increase your reach, motivate member action and improve HEDIS results.

With the backdrop of the economic slowdown, communicating with members about the importance of key preventive screenings is more critical than ever. Explore the many routes to break through health prevention challenges by tailoring communications interventions that work for your populations.

This webinar features Reid Kiser, National Manager of Clinical Performance Improvement at UnitedHealthcare. He presents the results and lessons learned over several years in supporting HEDIS screenings including a recent campaign aimed at reducing health disparirities in African American and Hispanic populations related to colorectal cancer screenings.

Proactive Outreach Strategies for Medicare Beneficiaries

Silverlink conducted a HealthPulse survey on Medicare beneficiaries' attitudes toward their current plan and the 2010 rate and plan changes.

The survey revealed a major disconnect between seniors' expectations and the reality of the upcoming plan year with 55% of beneficiaries believing that their health plan benefits will not change in 2010. The research also unveiled that out-of-pocket costs are the most important criterion for choosing a plan.

In light of the CMS changes and these survey results, it's critical for plans to proactively outreach to beneficiaries to ensure they understand how these changes will affect them and their available options.

Webinar Highlights:

Results and impacts of the Medicare HealthPulse Survey

What plans need to consider when designing sales and marketing strategies

Proactive education outreach solutions

Designing an effective 2010 retention strategy

The Medicaid Communications Lifecycle: From On-Boarding through Redetermination

Introducing your Medicaid members to your plan's benefits as well as their responsibilities is critical to developing a successful member / health plan relationship. Sustaining positive impressions over the course of the member's eligibility is equally important to retaining Medicaid members.

Silverlink has developed a broad set of communications outreach programs that have yielded strong results for Medicaid and CHIP populations. Learn how Silverlink can help you cost-efficiently support:

The Medicaid on-boarding process with welcome/HRA outreach

Targeted messages about health screenings to drive HEDIS results

Communications approaches that can reduce health disparities

Effective methods for educating members about the redetermination process that can inspire loyalty